M&M's and Lamborghinis

We had a client who wanted to promote his business with a magazine article, and he needed help with the company’s logo. As we were talking, he kept stressing the most important aspect of the project was that the color needed to be the exact shade of yellow as his Lamborghini. 

The Challenge

We tell him all he needs to do is drive it to our shop, so we can do the color matching. There was just one problem. The client lived in California, and there was no way he could get the car to us. When we asked if he had anything he could send us to use, he said he had the perfect idea.

A few days later we get an envelope from California with no idea what’s inside. We open it up and pull out the only thing in there.

It was a single yellow Peanut M&M…

The Solution

Apparently, this M&M was the exact color of his Lamborghini, so we used that to recreate the precise shade of yellow on our printing press and make the logo for him. He absolutely loved the final product and submitted it to the magazine to have it published. Unfortunately, there was another problem.

The magazine put his article in the wrong month’s publication, and they called us up asking if we could send them another one. Apparently, they weren’t as confident in their Peanut M&M color matching skills as we were. 


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